Something like 80% of people will suffer backpain sometime during their lives, costing the UK some £6 billion and losing at least 120 million days of work a year.

This is a massive problem both individually and for the country: but there are ways in which many of us can help ourselves.

If you are one of these 80% sufferers, this Brochure will have something in it which may well help you.

To the lucky 20% - if you want to stay lucky, then one of our products may just help you do it!

Although over 45’s are the most affected group, anyone who spends a lot of time in a sitting position whether at home, in a vehicle or at work is also very much at risk.

Why do we suffer from back pain through sitting?

Quite simply because nature did not intend the spine for that purpose and most of us sit slumped in our chairs rather than keeping the spine in its natural curved ‘S’ Shape. Excessive strain is then put on the ‘shock absorbing’ disks between the vertebrae - particularly in the lumbar region of the lower back - and on the associated muscles and ligaments.

The all too common consequence is ruptured or ‘slipped’ discs with its inevitable pain and fatigue.

What can we do to help ourselves?

The answer is simple!
But so many of life’s best solutions are!

If we only maintained the spine in its natural ‘S’ Shape, our chances of relieving and preventing back pain would be greatly improved.

How can we do this?

Use the Posture Curve or one of our other products which have been designed specifically to help maintain this ‘S’ Shape - they have helped thousands of others and are recommended by medical professionals around the globe.

With the Posture Curve you can have the ideal posture almost anywhere you sit!

The Posture Curve is a small lumbar support cushion, made of high quality foam which is precisely moulded to a shape designed by a leading Orthopaedic Doctor over 30 years ago.

It is designed to be placed in the small of your back to help maintain your spine in its natural ‘S’ Shape and this can go a long way to help relieve back pain and discomfort.